AICTE APPROVED 2 YEAR FULL TIME PGDM COURSE

The PGDM programme is designed to develop professional managers in today’s corporate world, who are ready to work at responsible positions, in a global environment. IMM Business School inherits five decades of rich experience, knowhow and global reputation. It is an acknowledged institution in learning, content development and enhances learning in the application of management skills. It is equipped with state-of-the-art, technology-enabled teaching and a strong research focused curriculum.

IMM sets a benchmark in making use of analytical tools in its teaching pedagogy and is well equipped with latest technology like smart boards.

IMM has been working with industry and academia in developing new domains of managerial thought and education, as also contributing to the process of building leaders in today’s global business environment. The global exposure through foreign tours in the form of industrial visits and student exchange programmes.

The IMM Business School, with dedication to its objectives, has by now produced many performance oriented managers who are placed in high positions, in the best of the corporate and industry world, both within the country and abroad.

IMM Offers General PGDM

with 2 Major Specialisations along with Analytical Tools in all the streams.

The domain covers Service Marketing, Sales & Distribution Management with perspective of dealing with consumers for both goods and services. It also covers the vital topics of marketing i.e. Retail Management, Rural Management and many more. It also helps the students to learn about the process of Business to Business sales through Industrial Marketing.

The Finance specialization makes the student aware about the Financial Markets & Institutions, Risk management, and many more. Students gain knowledge about the process of Mergers & Acquisitions among various companies. Students will be taught about the aspects of financial models like (FINTECH), corporate Finance which operates internationally.

This domain covers important aspects of Human Resource Management and provides in depth study about Industrial Relations, Labour Laws, Employee engagements and many more. HR planning deliberates on recruiting, selecting & mapping the roles and responsibilities. Performance Appraisals & Compensations among others are covered.

This is the need of the hour so this specialization covers the details about the Supply Chain Management & Logistics which helps in International trade. The students will gain knowledge about complete Import-Export procedure and Documentations. Real time insight are provided for preparing important letters of Intent, Letter of credit and many more.

This specialization provides the student the knowledge about Business Process Reengineering along with use of Information Technology and enabled services. It teaches the dimensions of managing and communicating the projects through Project Management. The domain also deliberates on the aspects of Operations Management of the organizations

Operations Management provides a nuanced understanding of advanced concepts and practices involved in the field of management. It teaches the learner “Build in-demand skills” to manage a “sound operations management” strategy using lean thinking and advanced analytics towards higher customer satisfaction, and organizational excellence.

Empowered by Certification Courses

Fee Structure

REGISTRATION FEE SEMESTER-1 SEMESTER-2 SEMESTER-3 SEMESTER-4
0.5Lakh 3Lakh 2Lakh 1.5Lakh 0.8Lakh

IMM Live Case Studies

Institute of Marketing and Management Organized a live case study on Fair and Lovely for Management Aspirants on 26th June, 2021

The Session Highlighted the Factors Responsible for Formulating Strategies of a Brand - Fair & Lovely

IMM Conducted a Live case-based Study for Students on Dove on Thursday, 3rd June, 2021.

The Session was a Delightful and Unique International Journey of the Brand 'Dove' along with the Indian Story

As an Industry Interface Initiative of IMM, the Session Provided Adequate Corporate Experience which is Highly Desirable for Management Students to Secure a Good Quality Campus Placement

IMM Conducted a Live Case Study on Cadbury Dairy Milk Silk on Tuesday, 27th April, 2021

Students got Critical and Meaningful Insights of the Brand Journey told in an Interesting and Engaging Story Form

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