Marketing Management is a critical factor that has a direct impact on any organization's organic growth and sustainability. The Marketing courses in IMM's PGDM programme teachs students how to develop and implement effective marketing strategies in order to overcome business challenges. The primary goal of incorporating Marketing into the programme is to develop effective managers and leaders capable of applying functional knowledge, to address business challenges in a socially and ethically responsible manner. The goal of the programme is to sharpen knowledge of the marketing function while also gaining a broad understanding of other related disciplines. The domain covers: Service Marketing, Branding and Advertising Management, Sales and Distribution Management, Retail Management and B2B Marketing
The PGDM Program @IMM with specialization in Finance is an excellent opportunity for students seeking leadership positions in the field of Finance. The curriculum is befitting to contemporary times which prepares students with in-depth courses that advance the understanding of issues particularly in the field of core Finance, including: Investments, Portfolio Management, Derivative Securities, Capital Markets, Corporate Finance, Banking, Insurance, International Finance, and Financial Institutions. The Program is open to students from various professional backgrounds and provides them with the enhanced technical skills and subject proficiency.
Human Resource Management
Human Resource Management specialization provides the academic foundation for careers concerned with the effective utilization of the human resources of organizations and economic system as a whole. It focuses on Workforce Staffing, Training, Maintenance strategies & practices, training and instruction in Employee Recruitment, Development Processes, Management Theories, Organizational Communication, Labour Law and Relations, and other concepts that prepare students to manage an organization’s human assets. Some of the basic skills gained from specialization in HR include: understanding of business operations, organizational & project management skills, ability to understand complex regulations, leadership, teamwork, decision-making, communication skills, and ability to interpret data. The specialization will qualify graduates for positions in private and public organizations.
Due to Globalization it is critical to have a working knowledge of International Business operations, that covers operations in overseas organisations conducting business on a global scale. International Business deals with multi-national organisations, their governance, strategies, and management; their relationship with governments, and the importance of globalisation and localisation of economic activities.
The Students learn about cross-border trade of goods, services, technology, capital & knowledge transfers. Our aim is to work on an over-all development and in developing a global mindset for Students in this specialization.
Operations and IT are increasingly digitally aligned. Different company functions are now increasingly integrated, data-driven, and insight-driven. This fundamental shift in the sector has prompted a modernization of Operations Management knowledge and abilities, with an integration of Analytical methodologies, present day operations and its applications. The course develops a thorough understanding of Supply Chain Management, including Network Strategy, Long-term Planning, and Forecasting Quality Management principles such as Total Quality Management, as well as in-demand technologies and processes, Which are essential to learn and understand.
The IT specialisation under PGDM program is to develop the much needed Technological Skills for students in today’s technology driven times. Students learn various aspects including Artificial Intelligence and Python. They also gain knowledge in Coding, Software Project Management as well as Design Thinking.
Information Technology fosters innovation and understanding of trending tools which are critical in businesses today. MIS, Data Management and Customer Relationship Management, all require use of IT in one form or the other. Management Students with IT skills are sought after in the Industry.
As the Sports Industry has grown by Leaps & Bounds, this Specialization will provide varied knowledge to our students and they will gain in depth Insights into the Sports Industry. Passion for Sports will get converted into a rewarding career, leading to personal growth and career satisfaction. Various Job Profiles will be available such as: Sports Marketer, Athletic Director, Sports Club Executive, Contract Negotiation Manager, Sports Celebrity Managers and more.
The Events Industry is flourishing globally and demand for trained professionals has multiplied. This Specialization will benefit Students who are energetic, quick to learn and passionate about events. Study of Event Management will help Students develop Interpersonal skills to enhance their confidence. Students will become great team players, exploit their creativity and deliver exceptional Customer Service. This will also open horizons for self-employment.
As we all know, Business Analytics takes a data-driven approach to the World of Business by making use of Statistics & Data Modeling that help in developing new Business Insights. This blend of technology & business will make Business Analytics an ideal Specialization for students with an interest in working with Big Data and Programming. Students will be trained in Data Analysis and Business Intelligence Tools to equip them for predictive modeling and more.
As the World is still grappling with COVID-19, there is a huge gap in the demand and supply of people in Healthcare. This specialization will help students to take part in building a strong and healthy nation. This specialization will change the health scenario of India and lead to a positive contribution. This will enable students to get jobs in Hospitals, Government Agencies. NGOS, International Healthcare Agencies or to start their own NGOs.
Agricultural Business Management
Specialization in Agricultural Business Management will focus on the business aspects of agricultural production and its International Trade. Studying Agricultural Business Management provides the agricultural sector a growth impetus by providing professional and business leaders. This Specialization will open doors to a plethora of industries such as farming, retail, marketing, food processing and food production.