Last Date of Application Submission is 30th April 2024 | Institute of Marketing & Management Last Date of Application Submission is 30th April 2024 | Institute of Marketing & Management

Welcome to your Future at The IMM Business School

IMM Business School! We're excited to introduce you to our Bachelor of Business Administration (BBA) program—a perfect blend of tradition and innovation that has been shaping future business leaders for 55 years.

BBA Specializations Offered at IMM

Marketing & Innovation Management
International Business Management
Human Resource
Business Analytics
& Research

Key Features of IMM Business School’s BBA Programmes


Aligned with NEP2020 for a comprehensive education


Preparing you for international business environments.


Experience through internships,live projects,and interactions with industry leaders.


Learn to use AI, ML, and other technologies to innovate and solve business problems, making you future-ready.


A mix of traditional methods, digital tools,and case studies


Gain practical,hands-on experience through our unique Multidisciplinary Corporate Immersion Programme for Problem Solving.

We guarantee you the finest & quality business education

Our BBA program is designed with the National Education Policy 2020 (NEP2020) in mind, focusing on holistic and multidisciplinary education. We aim to nurture your critical thinking, creativity, and ethical leadership, ensuring you're ready to thrive in today’s business world.
For over five decades, IMM Business School has been a cornerstone of business education in India. Our graduates are successful leaders across various industries, and our global alumni network is a testament to the impact of an IMM education.
We’re proud to be among the first to receive AICTE approval for our BBA program, highlighting our commitment to high standards and relevant education. Our curriculum incorporates the latest trends and technologies to keep you ahead in the business game.
What sets our BBA program apart is the integration of Artificial Intelligence (AI), Machine Learning (ML), and other emerging technologies into our courses. These advancements will equip you with the skills to analyse data, drive innovation, and adopt a futuristic approach in your career. You will learn to harness these technologies to solve complex business problems and stay ahead in a rapidly evolving business landscape.
A key differentiator of our BBA program is our unique Multidisciplinary Corporate Immersion Programme for Problem Solving (MCIPPS). This unique, hands-on experiential learning initiative runs concurrently with your studies, offering real-world corporate exposure. Through MCIPPS, you'll engage in practical problem-solving within diverse business environments, ensuring that you "hit the ground running" when you enter the business and/or your chosen corporate domain.
Our BBA program is tailored for students right after Class 12, providing a smooth transition into higher education. We cover essential areas like management, finance, marketing, operations, business analytics and entrepreneurship, with a clear focus on personalised mentorship and holistic growth.

Join Us

At IMM Business School, we believe our BBA program is more than just a degree—it’s a journey of growth and transformation.Join our vibrant community and be part of an institution that has been pioneering business education for 55 years.

Enrol today and start your exciting journey into the world of business with us! We can't wait to welcome you to IMM Business School, where your future begins.

Enquire Now
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